Waitrose Color-Coded Calorie Counts Help You Eat Smart
Pearlfisher designs 'you count...' range featuring vibrant colors and food photography.
New packaging designed by Pearlfisher for the Waitrose LOVE life ‘you count…’ line of ready-to-eat foods puts calorie counts in the limelight with bright colors and large fonts. This design simplifies the search process for nutritional information in a visually attractive manner, enticing consumers concerned with counting calories.
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