Black + Blum's new Eau Good water bottle uses a stick of active carbon called Binchotan.

Image via Gizmodo

London-based design consultancy Black + Blum have designed a water bottle that ditches high-tech filtration for a more back-to-the-basics approach.

The water bottle, called Eau Good, contains a stick of active carbon called Binchotan, sourced from trees, and is the same stuff the Japanese have been using to filter their water for centuries. This eco-friendly stick works just like your Brita, filtering chlorine and other chemicals out, balancing the pH, and putting the good minerals back in.

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