What Is Pinkwashing? [Headlines]

What Is Pinkwashing? [Headlines]
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Slideshow spotlights companies who use breast cancer awareness to promote their products.

Piers Fawkes, PSFK
  • 17 february 2012

The Guardian has a slideshow over on their site to spotlight companies who use breast cancer awareness to promote their products. They say: “The backlash against Susan G Komen for the Cure has reignited the debate over ‘pinkwashing’, commercial partnerships designed to highlight breast cancer awareness. But they don’t always pay off.” Guardian

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