New benefit 'Your24' abolishes set check-in and checkout times for the most loyal travelers.

Starwood Hotels has announced a new benefit called ‘Your24,' which scraps set check-in/out times for Starwood Preferred Guest (SPG) elite members and introduces a round-the-clock check-in service at all of its hotels and resorts. This useful reward allows guests to be more flexible, as a member can choose to check in at 10pm instead of the standard time of 3pm, and they won't have to checkout until 10pm on their day of departure.

Platinum SPG members who spend over 75 nights at Starwood hotels can request the Your24 service, which is part of a suite of new elite benefits including the addition of lifetime status, access to a dedicated Starwood ambassador, confirmable upgrades and a free breakfast. Mark Vondrasek, senior vice president for distribution, loyalty & partnership marketing at Starwood, said:

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