The CEO & Founder of Waggener Edstrom Worldwide discusses how acting with purpose and a clear vision of how your work will improve the world is the basis of lasting brand impact.

6 Lessons From Millennials on Acting to Innovate

Melissa Waggener Zorkin, CEO, Waggener Edstrom Worldwide

The hive of creative thinkers, innovators, marketers, entrepreneurs and other collective brain power that “innovate” is mighty enough to give anyone a bit of pause when considering what insight could be offered up that can help frame thinking around the opportunity that exists when creativity, passion and inspiration converge. I have witnessed the role communications and effective brand positioning should play in bringing an idea that becomes an invention and in turn transforms into an innovation once it reaches those who can benefit from it most.

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