Ed Cotton: Are Ad Agencies Now In The Product Development Business?

Ed Cotton: Are Ad Agencies Now In The Product Development Business?
technology

In our tech savvy age, it has become the job of the agency to help less advanced companies create products to help navigate this new landscape.

Ed Cotton, BSSP
  • 13 march 2012

In one of Richard Huntingdon’s blog posts from January of this year; he explains how looking through the lenses of product, brand and communications can help to identify the area of focus and to help inform the direction of the creative brief.

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