Apple’s Lead Designer Reveals The Secrets Behind Products & Processes

Apple’s Lead Designer Reveals The Secrets Behind Products & Processes
technology

Jony Ive shares insights about the company's design values and rules in a recent Q&A.

Emma Hutchings
  • 14 march 2012

Sir Jonathan (Jony) Ive, Apple’s senior vice president of industrial design, was the focus of a recent Q&A with the London Evening Standard where he talked about Apple’s design process. Wired has picked out the 5 most interesting insights from the company’s lead designer:

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