The developments for Apple TV that debuted today seem to infer that the mega brand might be leaning toward launching a TV of their own.

This article titled “Apple's iPad 3 launch targets the television revolution” was written by Juliette Garside, for The Guardian on Wednesday 7th March 2012 19.57 UTC

Wednesday's iPad 3 launch had a wider purpose than introducing an upgraded tablet. It was Apple's most coherent effort yet to bind its family of screens closer together, in a way that prepares the ground for the world's largest technology company to disrupt the world's most important entertainment medium – broadcasting.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in