The luxury, Bentely-sponsored event is trying to bring a little cultural cache to the city know for its snow-bunnies.

The city of Aspen, despite its breath-taking scenery and legendary ski-culture, hasn’t exactly been known as a hotspot destination for the fashion crew. In an effort to change this, PSFK recently was invited by Bentley and Aspen Fashion Week to spend some time taking in a more stylish side of the city, with all of the fetes and features surrounding this unusual event.

Hosted by luxury hotel the St. Regis Aspen, AFW was populated by tastemakers, visiting fashion enthusiasts, and snowbunnies of all shapes, ages, and sizes. Those in attendance were able to see fresh -faced models walk down the runway in winter apparel by Authier, CrOp by David Peck, Duohtavuohta, GRAY Aspen, Marmot, Neve Designs, Pajar Canada, and Roots Canada (among others), and Snow Collections presented by SIA including Dale of Norway, FERA, Helly Hansen, Killy, Krimson Klover, SKEA, and Sport Obermeyer.

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