Cut Your Finger And Save A Life With Bandage Bone Marrow Donor Kits
Help Remedies provides easy-to-use registry kits inside bandage packs to increase the number of donors.
Copywriting portfolio teacher, Graham Douglas is pioneering a solution to help patients in need of bone marrow transplants find the right donors. In partnership with Help Remedies, Douglas created a combination bandage and bone marrow registration kit that reduces the hassle donors face of going through tests and signing up to be part of the registry. When users reach for a bandage for a small cut, they have the option of simply swabbing a cotton tip with blood and mail it off to DKMS, the world’s largest bone marrow center.
We decided that we should put a marrow registry kit in a box of bandages. You cut yourself when you’re cutting a bagel, reach for a box of bandages, and the first thing that comes out is the marrow registry kit. It takes a few seconds and a drop of blood.
The kits will be available for sale on Help’s website for US$4. Watch a promotional video for a further explanation of the kit below:
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