The real obstacle of the web is keeping up with the technological change and being able to anticipate it, build for it and stay ahead of it.

Much has been written and said about the challenges of integrating and developing digital communication and it what it means from a cultural, strategic and creative perspective. It seems pretty clear to me now that one of the greatest challenges is simply keeping up-to-date with the technology from both the perspective of communication product delivery and media.

Just in the past month, we’ve seen Facebook revolutionize its experience for brands with the introduction of Timeline and Apple introduce a new retina display iPad, that’s causing all kinds of chaos for content producers and advertisers.

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