The airline's latest campaign turns the site's 'repinning' function into a prize draw.

British airline bmi has launched a Pinterest Lottery, encouraging users to repin images of its travel destinations for the chance to win free flights. The company is experimenting with the successful website's ‘repinning' function by setting up five boards on their Pinterest account. Each board focuses on a different destination: Beirut, Dublin, Marrakech, Moscow and Nice. There are nine pins for each board, which are images from around the cities, and they each have a different number assigned to them (from 1 to 45).

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