Ed Cotton: Making Community Part Of The Brand

Ed Cotton: Making Community Part Of The Brand

Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?

Ed Cotton, BSSP
  • 29 march 2012

It’s interesting to see how small brands behave; one observation is that they value the community that surrounds them and do their utmost to support it.

One good example of this in action is Andrew Tarlow, a Brooklyn-based restaurateur is slowly building an interesting business that includes restaurants, food stores and a magazine. (Diner, Romans, Marlow and Sons and Diner Journal).

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