Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?

It’s interesting to see how small brands behave; one observation is that they value the community that surrounds them and do their utmost to support it.

One good example of this in action is Andrew Tarlow, a Brooklyn-based restaurateur is slowly building an interesting business that includes restaurants, food stores and a magazine. (Diner, Romans, Marlow and Sons and Diner Journal).

His latest venture involves the creation of an art and “community” space above a store. Restaurants are already community spaces in their own right, but given that he’s located in Williamsburg, a creative center- it makes sense to connect his brand’s more directly to the arts scene.

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