Ed Cotton: Making Community Part Of The Brand
Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?
It’s interesting to see how small brands behave; one observation is that they value the community that surrounds them and do their utmost to support it.
One good example of this in action is Andrew Tarlow, a Brooklyn-based restaurateur is slowly building an interesting business that includes restaurants, food stores and a magazine. (Diner, Romans, Marlow and Sons and Diner Journal).
His latest venture involves the creation of an art and “community” space above a store. Restaurants are already community spaces in their own right, but given that he’s located in Williamsburg, a creative center- it makes sense to connect his brand’s more directly to the arts scene.