Ed Cotton: Making Community Part Of The Brand

Ed Cotton: Making Community Part Of The Brand
Advertising

Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?

Ed Cotton, BSSP
  • 29 march 2012

It’s interesting to see how small brands behave; one observation is that they value the community that surrounds them and do their utmost to support it.

One good example of this in action is Andrew Tarlow, a Brooklyn-based restaurateur is slowly building an interesting business that includes restaurants, food stores and a magazine. (Diner, Romans, Marlow and Sons and Diner Journal).

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