This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention – several stemming from the conversations at SXSW.
Discussions Shaping Strategy, Creativity & InnovationAddicted to Data: How An Obsession with Measuring Can Hurt Business How to Manufacture Desire Magic Mountain: What Happens Next at Davos (on some of the vapid aspects of the conference) How TED Makes Ideas Smaller (by branding them) How Much Data Do Americans Consume Each Day? (Infographic) Social Media Is A Spiritual Awakening, Not A Technological One A Summary of SXSW Panel: Marketing’s Shift from Waterfall to Agile The Top 10 Emerging Technologies for 2012 IDEO: Big Innovation Lives Right On the Edge of Ridiculous Ideas What Is Content Marketing? (hint: if you’re advertising it, it’s not) The Arrival of The Digital Snob Ogilvy Notes: Illustrated sketches of notes from SXSW panels
Notable Ideas: New Products, Platforms and Projects