This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationStop Talking About Social and Just Do It (on creating, managing and organizing around disruption in business) Why Companies Fail (because the hardest thing to change is culture) Today Is the Most Exciting Time To Be Working in the Internet The Origins of Futurism (and predictive methods) The Benefits of Bilingualism The Zen of Doing Research on Optimal Boarding Methods for Airline Passengers (may inspire other design challenges) What SXSW Attendees Need the Most 6 Lessons in Brand Strategy from the Brains Behind Gaming’s Best Brand Infographic: How Teens Have Changed Over the Course of a Generation Infographic: Where Are Women Taking Over (and Where Are They Not?)
Evolving Thoughts on Curation (a very active conversation this week):