A new printing technology will allow customers to add their own artwork.

Making news at the 2012 Geneva Auto Show are these new customizable tires from Bridgestone spotted by Autoblog. Using a two layer printing process, Bridgestone is looking to offer customers the opportunity to create distinctive artwork on the tire sidewalls. Any vector-based illustration is printed directly on the tire surface and then a protective layer is applied over top to resist scuffs and scratches.


Bridgestone was a former tire supplier of Formula One during which time they needed to develop a marking system to distinguish two different tire compounds. They ended up printing a color ring on the sidewall. It is likely that the experience in F1 had something to do with this product being developed. No date for availability has been announced at this time.

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