Bridgestone Is Turning Car Tires Into An Art Canvas

Bridgestone Is Turning Car Tires Into An Art Canvas
Arts & Culture

A new printing technology will allow customers to add their own artwork.

Dave Pinter, PSFK
  • 8 march 2012

Making news at the 2012 Geneva Auto Show are these new customizable tires from Bridgestone spotted by Autoblog. Using a two layer printing process, Bridgestone is looking to offer customers the opportunity to create distinctive artwork on the tire sidewalls. Any vector-based illustration is printed directly on the tire surface and then a protective layer is applied over top to resist scuffs and scratches.


Bridgestone was a former tire supplier of Formula One during which time they needed to develop a marking system to distinguish two different tire compounds. They ended up printing a color ring on the sidewall. It is likely that the experience in F1 had something to do with this product being developed. No date for availability has been announced at this time.


[photos unless noted: Damon Lavrinc / AOL]


+geneva auto show

More in Automotive


Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.