Bridgestone Is Turning Car Tires Into An Art Canvas

Bridgestone Is Turning Car Tires Into An Art Canvas

A new printing technology will allow customers to add their own artwork.

Dave Pinter, PSFK
  • 8 march 2012


Making news at the 2012 Geneva Auto Show are these new customizable tires from Bridgestone spotted by Autoblog. Using a two layer printing process, Bridgestone is looking to offer customers the opportunity to create distinctive artwork on the tire sidewalls. Any vector-based illustration is printed directly on the tire surface and then a protective layer is applied over top to resist scuffs and scratches.

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