Apple just announced its 3rd generation tablet; who are the most likely people to purchase one?

What would motivate you to upgrade your iPad? Better yet, how will it appeal to first-time users?

The infographic below takes a deeper, statistical look at the various types of motivations and features that drive consumers to buy. It also outlines primary media usage habits that flesh out the context in which the tablet is used, what the most popular types of apps are, and points out the fact that the iPad still doesn’t have a Flash Player, a consumer ‘problem’ that Apple seems determined to ignore. However, this truly doesn’t seem to be slowing down the soaring sales of the device.

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