A female-friendly space at the festival showcased a new platform that helps users out-source and crowdsource their shopping needs.

If you’ve ever been to SXSW, or even know someone who has, then you know that the famed festival can get dirty. Not dirty in a fun or sexy way, but filthy in a manner only achieved by a tiny, heat-drenched city housing thousands of happy, sweaty, music, film, and digital enthusiasts. That’s why Buyosphere offered a little respite for the ladies from the relentless testosterone clouds, with a chance to spend some time in their Beauty Bar X. According to the site’s website:

The idea of the event came to us a couple of years ago while wandering around Austin looking for a great place to get our nails done and just meet with some wonderful women in the sea of geeky guys. Beauty Bar X is all about creating a lounge for women where we can be girly AND brilliant. There will be panels on doing your own startups (Mobile + Fashion), free manicures/massages, drinks and photographs. If the idea of a good start-up is that they fill an influential niche with a much needed product, then we can already consider Beauty Bar X a success.

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