Camper’s Attention Grabbing Undersea Shoe Store
Designer Alfredo Häberli treated the store as a giant walk-in aquarium.
Spanish shoe brand Camper has a long history of radical experimentation with store design. The latest project in their portfolio is a shop in Rotterdam designed by Alfredo Häberli as a continuation of their Together project which partners the brand with independent designers. Häberli transformed a glass enclosed space into a life-size aquarium using bold colors and graphic patterns. Blue dots were applied to the widows to create the impression of water. Inside, large white fish shapes appear to swim among colorful shelves displaying shoes meant to look like coral. It can be tricky to design thematic spaces without them being gimmicky. Häberli’s design captures the idea while leaving room for customers to use their own imagination.