The fast food company is using their outdoor campaign posters to make children's lunch pails in honor of Earth Day.

This Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendly customers with a free menu item when they purchase a limited edition Chipotle branded repurposed billboard bag between now and April 14.

In keeping with Chipotle’s commitment to finding more sustainable solutions, the lunch bags are made from recycled billboards sourced directly from Chipotle’s outdoor advertisements to create a ultra-durable, one-of-a-kind product. Each lunch bag purchased through April 14 will include an eco-friendly card with a unique barcode that a customer can redeem for a free menu item on Earth Day. The cards are printed on tree-free stone paper that is made from limestone salvaged from construction sites and quarry waste.

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