An interactive music video prompts viewers to click on-screen arrow keys, to choose the direction the main character takes.

 

The Brooklyn-based creative company m ss ng p eces has created a “choose your path” music video for Brooklyn-based band, Chairlift's new single, ‘Met Before.' Directed by Jordan Fish in collaboration with Interlude, the interactive music video asks for the viewer's participation to help decide its storyline. Whenever arrows appear onscreen, viewers click on-screen arrow keys, to choose the direction the main character takes. Once a version is created, users can share it through social media and repeat the process to create a multitude of different videos.

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