Choose Your Own Adventure Music Video Lets You Control The Action

Choose Your Own Adventure Music Video Lets You Control The Action
technology

An interactive music video prompts viewers to click on-screen arrow keys, to choose the direction the main character takes.

Timothy Ryan, PSFK Labs
  • 19 march 2012

 

The Brooklyn-based creative company m ss ng p eces has created a “choose your path” music video for Brooklyn-based band, Chairlift’s new single, ‘Met Before.’ Directed by Jordan Fish in collaboration with Interlude, the interactive music video asks for the viewer’s participation to help decide its storyline. Whenever arrows appear onscreen, viewers click on-screen arrow keys, to choose the direction the main character takes. Once a version is created, users can share it through social media and repeat the process to create a multitude of different videos.

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