iPhone App Helps You Navigate Cities Using Brand Logos

iPhone App Helps You Navigate Cities Using Brand Logos

The new CityMaps iPhone app maps retail locations with brand logos, making an impromptu shopping trip a breeze and demonstrates our dense, commercial urban areas.

Kyana Gordon
  • 20 march 2012

Imagine a city map of New York, San Francisco, and Austin comprised entirely of brand logos. The novel idea was conceived by New York-based startup, CityMaps in a newly released social mapping iPhone app. Three cities are visualized according to their their retail landmarks instead of street names and numbers –  it’s an astounding way to view cities, where you’re never a block away from a shop, Starbucks, or restaurant.

We took to the streets of Soho in New York on this warm spring day testing CityMaps in search of ice cream nearby. Our query yielded 15 results, and we stood looking as our destination was sprinkled among H&M, David Z, Sephora, and the countless other shops that line Broadway.

We also tried the same search around Bryant Park and 42nd Street, and were quite amazed by the logo tapestry. The app also has an interactive element which lets mobile users see retail stores’ Twitter streams, reviews, and deals. An excellent tool for tourists looking for shopping districts, and for local city dwellers it stimulates your your visual memory of familiar city streets.


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