Coca-Cola Prints 2,000,000 Tweets On Confetti To Show Fan Love [Video]
The soft drink brand boosts player morale by sharing encouraging words from the online social network.
Coca-Cola and Ogilvy Argentina created a fun project seeded in local tradition for the international soccer competition Copa America, by combining the paper throwing that takes place at matches with fan messages posted on Twitter to boost encouragement for the Argentinean national team.
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