Coca-Cola Prints 2,000,000 Tweets On Confetti To Show Fan Love [Video]

Coca-Cola Prints 2,000,000 Tweets On Confetti To Show Fan Love [Video]
technology

The soft drink brand boosts player morale by sharing encouraging words from the online social network.

Emma Hutchings
  • 8 march 2012

Coca-Cola and Ogilvy Argentina created a fun project seeded in local tradition for the international soccer competition Copa America, by combining the paper throwing that takes place at matches with fan messages posted on Twitter to boost encouragement for the Argentinean national team.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.