Coca-Cola Soda Fountain Dispenses Free Internet Access

Coca-Cola Soda Fountain Dispenses Free Internet Access
technology

Phone users are offered data credits instead of a beverage, for navigating with an exclusive Coca-Cola mobile browser.

Emma Hutchings
  • 26 march 2012

At the Coca-Cola concept store on Copacabana beach in Rio de Janeiro, a soda machine has been installed that dispenses free mobile internet access instead of a beverage. The familiar object has been given a new purpose to attract Brazil’s young consumers, who mostly use prepaid phones, can’t afford generous data plans and only have access to a few free wi-fi spots.

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