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A Look Inside The Coca-Cola Marketing Machine [Headlines]

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The beverage brands revenue continues to rise, what are the secrets behind its success?

Dory Carr-Harris, PSFK
  • 19 march 2012

Like never before in its 125-years history, The Coca-Cola Company’s marketing machine is firing on all cylinders. A mere 25 years after the Cola Wars, Coke is clearly choice of this generation.  Last year the company’s volume grew by 4%, even though the restaurant business, which Coca-Cola depends on for its huge fountain business, has been weak. Forbes

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