London architecture firm teams up with the beverage brand to create an interactive structure that can be played like an instrument for the London 2012 games.

Local London architects, Pernilla & Asif has teamed up with Coca-Cola to create a stunning visual and sensory structure for the London 2012 Olympics. Called “The Coca-Cola  Beatbox,” the structure will combine experimental architecture and state-of-the-art sound technology to help make the Olympics a more accessible experience. The inspiration for the design comes from Coca-Cola’s global campaign for London 2012 — “Move To The Beat,” which aims to fuse sports with music. The creative concept will enable people to ‘play’ the structure through interacting with sounds embedded within the architecture itself. Visitors will be able to create their own beat for London 2012 by remixing sounds of Olympic anthems that are being created for Coca-Cola by Grammy award-winning producer, Mark Ronson. In line with Coca-Cola’s approach to achieving its most sustainable sponsorship activation to date, the design will also feature environmentally friendly technology.

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