The fashion brand creatively utilizes NYC tranist system to showcase its new spring/summer collection by classifying clothes by which line they would appear on.

Luxury fashion retailer Cole Haan launches its new marketing campaign strategically designed for New York city dwellers. ‘CQLE HAAN' – uses the letters of the various NYC subway lines (including the Q) to categorize the different items in the new collection. From social media, to traditional and mobile advertising, the company is taking advantage of various channels to support its new line. In the subways, print ads show the brand spelling out its name with iconic subway lines – “Q” line replaces the “O” in its name.

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