menu

Cole Haan Spring Campaign Uses NYC Subway Lines As The Runway

Cole Haan Spring Campaign Uses NYC Subway Lines As The Runway
Advertising

The fashion brand creatively utilizes NYC tranist system to showcase its new spring/summer collection by classifying clothes by which line they would appear on.

Alice Chan
  • 6 march 2012

Luxury fashion retailer Cole Haan launches its new marketing campaign strategically designed for New York city dwellers. ‘CQLE HAAN’ – uses the letters of the various NYC subway lines (including the Q) to categorize the different items in the new collection. From social media, to traditional and mobile advertising, the company is taking advantage of various channels to support its new line. In the subways, print ads show the brand spelling out its name with iconic subway lines – “Q” line replaces the “O” in its name.

Online, Cole Haan has teamed up with popular fashion websites such as Refinery 29. Visitors can click on each subway line letter to see a different line of the spring/summer collection. On Cole Haan’s Facebook page, fans can read and submit “Subway Stories” and images of the new collection. The mobile site features similar functions where users can see optimized pages categorized by product lines via selecting a subway line.

Cole Haan

+advertising
+cities
+Cole Haan
+Facebook
+Fashion
+fashion / apparel
+Luxury
+mobile
+retail
+technology
+USA

More in Fashion

Fashion

ASICS Is Using Microwaves To Make Custom Shoes

The brand has thinks it has found a faster, cheaper way of putting together custom sneakers

16 October 2017
Fashion

Theory Has Developed An Environmentally Responsible Collection Of Wool Suits

The fashion brand's Good Wool is made from premium, traceable wool woven at an Italian mill

16 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.