Luxury Carninval Mixes High Fashion With Old-Fashioned Games

Luxury Carninval Mixes High Fashion With Old-Fashioned Games

Paris boutique Colette hosted an indoor market featuring brands like Nike, Barbie, Carhartt and Fed Perry.

Emma Hutchings
  • 14 march 2012

Paris boutique Colette marked its 15th anniversary with a free indoor celebration over the weekend in the Tuileries. A large tent was filled with 120 stands for a host of different brands in a child-friendly event that reinterpreted the spirit of an old fashioned carnival.

Nike, Carhartt And Barbie Reinterpret Old Timey Carnival Booths And Games

It drew 20,000 people over two days, with activities and games like table tennis, bowling, basketball, food tastings, a kissing booth, piñata-making, a photo session with Barbie, and glow-in-the-dark hula-hooping. There was also a ring toss game with the chance to win a flannel hard cap from Julien David, toy duck shooting with Carhartt, a Nike-sponsored dance class and a book signing with Jean-Charles de Castelbajac.

Brands including Carven, Kenzo, Comme des Garçons, Ed Banger Records, Olympia Le-Tan, Yazbukey, Clarins, Lacoste, Kitsuné, and Fred Perry all had stands selling products and some offered complimentary gifts to attendees.

Colette Carnival

+consumer goods
+fashion / apparel
+fitness / sport

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