Edelman Digital: Where Does Content Fit In Facebook’s New Marketing Model?
With all the visual changes being made to the way companies present themselves on Facebook, what are the implications for their brand strategy?
This post was originally published on Dave Fleet’s blog DaveFleet.com.
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so.
How so, you ask? Let’s start with walking through a marketer’s priorities on Facebook.
A marketer’s journey on Facebook: from engagement to advertising:
Facebook has a saying that, “this journey is 1% finished.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.