Brewing company hopes to revive its market share with flavored alcoholic beverages.

Over the years, the beer industry has seen a loss in market share to other alcoholic beverages, and this is certainly being felt by Molson Coors Brewing Company. One of the largest brewers in North America, the company hopes to revive the market by introducing the Coors Light Iced T beverage. The beer drink is iced-tea flavored and contains 4% alcohol content but no caffeine.

Coors Light Iced T will initially be launched in Canada first, with plans to roll it out in the U.S. at a later date. Peter Swinburn, Chief Executive at Molson Coors, is positive about this initiative as consumers have shown keen interest in flavored beers before. Other products include Carling Zest, a beer infused with citrus flavors that’s available for a limited time only.

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