Triple Pundit: Does Culture Clash Leads To Futureproof Innovation?
Are we at risk of stagnating when it comes to creating new ideas? Can we continue to be fresh by incorporating elements from unexpected sources?
Innovation is the new synergy. A word that sounds sexy, but is so overused it has virtually lost any meaning. Contrast that with actual innovation, which seems to be getting a bit rare. As David Brooks wrote late last year, about the only thing a time traveler from the ‘70s would be thunderstruck by today is information technology. Airplanes are pretty much the same, as are power plants, food production and hospitals.
Now Track More Ideas
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling