In Brief

PSFK is following five trends during SXSWi, we chat with a catalyst in this area who says that "co-sharing" is based on the desire to exchange social capital, more so than money.

As we all begin to look forward to the Interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends we have coined ‘Co-Sharing.’

Today, a growing number of people are trading items and favors between each other. Digital technology allows anyone to find an object or service they need, when they want it, where they want it. Rather than finding these products and services at retailers or from large corporations, these items are often found in the hands of other people—sometimes neighbors, sometimes like minds a great distance away.

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