Design Indaba 2012: Trust Your Gut And Take Risks To Really Be Creative

Design Indaba 2012: Trust Your Gut And Take Risks To Really Be Creative
Advertising

PSFK was on hand for Design Indaba 2012, and was inspired by South African product designer, Porky Hefer's talk about transitioning from advertising exec to product designer in order to be able to express himself.

Kyana Gordon
  • 17 march 2012

“This talk is not to change the world, but rather to offer some words of encouragement,” declared Porky Hefer at the start of his Design Indaba 2012 presentation. After spending 16 years in advertising (and one step away from becoming the CEO of a major ad agency), he left it all to start his own venture, Animal Farm. Now, making a name for himself as a product designer, his ideas come to life by constantly sketching. One of his creations, Lite is a range wooden bulbs using indigenous African hardwood which function as lampshades and include an eco-friendly CFL bulb or LED light.

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