Tim Stock of Scenario DNA shared his SXSW presentation with us to help better understand how brands can connect to culture.

Tim Stock of NY-based think tank ScenarioDNA shared with us the presentation they are putting on at SXSW this week on Culture Networks, in which he dissects the structure of a cultural (and technology-driven) network, creating a deeper understanding of how we form meaning. According to Stock:

We need to evolve our perspective on how we look at systems and unlock the human codes that drive them. If we do not, culture will leverage system decline before we know what’s happening, much like graffiti leveraged the decline of cities and skate culture leveraged the decline of suburbia.

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