Dissolvable Stickers Help Wash Your Fruit
These clever labels turn into non-harmful soap to help remove residues and dirt.
Fruitwash Labels initially look like ordinary produce stickers, but once you rub them in water, they slowly dissolve into soap that help clean your fruits and vegetables. The Fruit Soap is safe and helps remove harmful residue like wax, pesticides, dirt and bacteria.
This smart idea was created by Scott Amron, who is currently looking for investors for a 10 percent stake in the Fruitwash Label Intellectual Property patents.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”