Giant Doritos Vending Machine Doubles As SXSW Stage

Giant Doritos Vending Machine Doubles As SXSW Stage
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The 56-foot-tall machine was built for the launch of the new "Jacked" tortilla chips and featured real bags with huge chips inside.

Emma Hutchings
  • 20 march 2012

The SXSW Music Festival featured a special stage for performers in the form of a giant vending machine as part of Doritos‘ launch of their new “Jacked” tortilla chips. The Jacked Stage hosted a number of musical performances over the weekend including Snoop Dogg, The Cool Kids and Gemma Ray, and also served up product samples and prizes to festival-goers.

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