In Brief

The 56-foot-tall machine was built for the launch of the new "Jacked" tortilla chips and featured real bags with huge chips inside.

The SXSW Music Festival featured a special stage for performers in the form of a giant vending machine as part of Doritos‘ launch of their new “Jacked” tortilla chips. The Jacked Stage hosted a number of musical performances over the weekend including Snoop Dogg, The Cool Kids and Gemma Ray, and also served up product samples and prizes to festival-goers.

The 56-foot-tall machine (50 times bigger than a standard vending machine) was created by Goodby, Silverstein & Partners, and featured real bags of Doritos with giant chips inside. The new Jacked chips, which will be available nationwide next week, are 40% bigger in size and thickness and come in two flavor combinations: Enchilada Supreme and Smoky Chipotle BBQ.

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