Ducati And Diesel Create An Urban Military Motorcycle

Ducati And Diesel Create An Urban Military Motorcycle
Design

The two iconic Italian brands, team up to create unique motorcycles, characterized by a great mix of design and technology.

Alice Chan
  • 26 march 2012

Motorcycle maker Ducati is teaming up with denim brand Diesel to create customized models for the its Capsule Collection line. These brand new motorbikes are an “urban military chic” interpretation of Ducati’s iconic naked motorcycle. The Capsule Collection collaboration reflects the brands’ DNA and common roots of creativity and innovation, the key elements that enabled the two companies to become renowned icons of the “Made in Italy” tradition. With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder Renzo Rosso and the Ducati Design Centre created a theme that delivers a rugged military vehicle feel. Gabriele Del Torchio, President of Ducati Motor Holding, said of the collaboration:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.