Ducati And Diesel Create An Urban Military Motorcycle
The two iconic Italian brands, team up to create unique motorcycles, characterized by a great mix of design and technology.
Motorcycle maker Ducati is teaming up with denim brand Diesel to create customized models for the its Capsule Collection line. These brand new motorbikes are an “urban military chic” interpretation of Ducati’s iconic naked motorcycle. The Capsule Collection collaboration reflects the brands’ DNA and common roots of creativity and innovation, the key elements that enabled the two companies to become renowned icons of the “Made in Italy” tradition. With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder Renzo Rosso and the Ducati Design Centre created a theme that delivers a rugged military vehicle feel. Gabriele Del Torchio, President of Ducati Motor Holding, said of the collaboration:
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown
- Acura Lets Fans Design Their Own Car On Instagram Stories
- Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences