Celebrity Designers Create Exclusive Bags For eBay To Fight Fashion Fakes

Celebrity Designers Create Exclusive Bags For eBay To Fight Fashion Fakes
Advertising

Fifty American industry icons create customized totes to support the Council of Fashion Designers of America in its latest anti-counterfeiting campaign.

Alice Chan
  • 20 march 2012

In an effort to combat counterfeiting designer goods, the Council of Fashion Designers of America and eBay have teamed up once again and launched a line of designer bags that celebrates original design. The “You Can’t Fake Fashion” campaign will feature totes created by 75 iconic American designers, including Diane Von FurstenbergRalph Lauren, and Calvin Klein. This bold, new campaign to raise awareness against counterfeit goods was extremely successful last year, as the entire collection sold out almost immediately after launch and was spotted on the arms of famous celebrities including Katherine McPhee and Kristin Cavallari.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.