Cliplets, a new interactive app, allows users to juxtapose still and dynamic imagery.

With most digital cameras these days, you can shoot still photos or video. The critical question, then, is which one to use when you’re at your child’s soccer game or out with a group of friends: a picture often won’t do it justice, whereas shooting video can be quite challenging for the average person. A group of Microsoft researchers has now rendered that decision moot with a new interactive app called Cliplets.

Essentially, Cliplets allows you to take a snippet of video around 10 seconds in length and freeze certain parts of the frame, while allowing others to continue playing. The result is this really cool “photo” that blends the best qualities of still and dynamic imagery. The secret sauce behind Cliplet is computer vision, which allows the software to keep images aligned. You can see a demo of Cliplets in action with one of the researchers, Neel Joshi.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in