Entourage Star And Ex-Nike Designer Create Retro Flat-Top Beer Cans [Video]
HBO star Adrian Grenier and Portland designer Justin Hawkins founded the Churchkey Can Co. and are releasing a pilsner-style craft beer.
The Churchkey Can Co., founded by Entourage actor Adrian Grenier and former Nike designer Justin Hawkins, has just canned its first batch of Pilsner-style craft beer, which will be available next month. The Churchkey flat-top can is made from recyclable steel and provides an airtight seal, protecting the beer from light and oxygen. It is opened by puncturing two holes in the top with a steel opener called a churchkey.
These types of cans used to be standard in the beer industry after they were introduced in 1935, until the pull-tab was invented in the 1960s and they all but disappeared. Now the Churchkey Can Co. is using nostalgia branding and packaging to offer this forgotten beer experience once again. Portland-based home brewers Lucas Jones and Sean Burke came up with the pilsner recipe, and the beer will be available from April 15th at a variety of retailers and drinking establishments throughout Seattle and Portland. It will cost $9.99 per six-pack (with a recyclable churchkey included) and $3-$5 at bars and restaurants. Take a look at Churchkey’s video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common