Integrating social media into vehicles could provide users with a more connected yet safer driving experience.

Automaker Ford is looking to integrate Facebook with its popular voice-controlled SYNC software currently featured in the newer models. This function will allow users to look up an event location, see who’s attending, and even check-in to the event upon arrival. Julius Marchwicki, Product Manager at SyncApp Link, explains that it’s about “extending the things you do in your digital life” and making it safe and easy to access while driving. “We know that taking your hands off the wheel or your eyes off the road is where you can get into a bad situation,” Marchwicki stated. “Voice in a vehicle is the natural and safe way to be able to interact with it. And having conversations with your vehicle is not too far off.”

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