In Brief

Whether improving health, raising funds or solving problems previously though to be unsolvable, a new breed of gamers are using their skills personal improvement and social good.

As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Gaming-For-Good.’

Fueled by the ability to connect and gather players from across the world and motivate them to participate by injecting competitive aspects and rewards into structured play, games are growing up and being seen as agents of change. The ability to scale enables these platforms to prompt positive action and overcome challenges on both an individual and societal level with implications for a growing number of areas from science and medicine to education and the environment. Whether improving health, fundraising for charity or solving previously unsolvable problems, games are encouraging personal and social good.

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