60% Of Glamour Readers Hate Airbrushing [Headlines]

60% Of Glamour Readers Hate Airbrushing [Headlines]

The women's magazine has heeded its readers discomfort and is adjusting the magazine images accordingly.

Dory Carr-Harris, PSFK
  • 8 march 2012

Glamour survey finds 60% of readers feel it’s OK to retouch personal photos, but are uneasy about retouching in media unless it’s for simple, obvious flaws like a pimple or wrinkled blouse.  The magazine responds with a new retouching pledge.  Cynthia Leive, the magazine’s editor-in-chief, states: “Retouching has its limits — or should — and Glamour plans to take a stronger role in setting ours. You told us you don’t want little things like freckles and scars removed, and we agree; those are the kinds of details that make each woman on the planet unique and beautiful. And while our policy has always been not to alter a woman’s body shape, we’ll also be asking photographers we hire not to manipulate body size in the photos we commission, even if a celebrity or model requests a digital diet (alas, it happens).” Stylelist

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.