In light of the growing backlash against the search engine, why don't users just switch to another? Currently, there isn't one.
Google, the search engine most of us treat as an extra wing of our brains, is experiencing the whip-crack of a long-building backlash. Both US and European authorities are investigating allegations that it manipulates search results to favour its own services. The company is also at odds with parliament over its refusal to remove links that are in breach of privacy. And recent changes to its privacy settings have raised serious concerns about data protection. But where else can you go? There are other search engines out there, but when was the last time you used one?