Google Challenges Global Brands To ReMake TV Ads As Digital Campaigns
Project Re:Brief calls on the industry to take the potential of online ads seriously and push the boundaries of creative ideas.
Google has partnered with four global brands for an advertising experiment to reimagine their classic TV commercials. The aim of ‘Project Re:Brief‘ is to remake the iconic ad campaigns with the help of the people who made them, using today’s technology, so they inspire a new generation of creatives and marketers.
This year, internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.