Google Challenges Global Brands To ReMake TV Ads As Digital Campaigns

Google Challenges Global Brands To ReMake TV Ads As Digital Campaigns
technology

Project Re:Brief calls on the industry to take the potential of online ads seriously and push the boundaries of creative ideas.

Emma Hutchings
  • 15 march 2012

Google has partnered with four global brands for an advertising experiment to reimagine their classic TV commercials. The aim of ‘Project Re:Brief‘ is to remake the iconic ad campaigns with the help of the people who made them, using today’s technology, so they inspire a new generation of creatives and marketers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.