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GUESS Turns Users Pinterest Boards Into Campaign Ads

GUESS Turns Users Pinterest Boards Into Campaign Ads
technology

GUESS invites users to create inspiration boards around the colors of the GUESS '12 spring collection to win a pair of colored jeans.

Jeremy D. Williams
  • 13 march 2012

 

As the seasons change, GUESS invites Pinterest users to style their boards for spring to win a pair of colored denim. The “Color Me Inspired” contest showcases the different colorful muses of the hottest new social community. Participants use their Pinterest account to base their boards around one of the four spring colors from the GUESS spring collection, “Noir Teal,” “Hot House Orange,” “Red Hot Overdue” and “New Plum Light.” The colors are picked from one of the four color ambassadors pinned on the GUESS “Color Me Inspired” board. Participants are asked to title their boards “GUESS My Color Inspiration,” include their color choice in the board descriptions, pin at least five images that inspire you for spring and re-pin their color ambassador image. Under each pin they must include the hashtag #GUESScolor and when their board is complete they must link their board to the initial contest post on the GUESS “Color Me Inspired” board. The four winners will be selected by style bloggers, Michelle Koesnadi of Glisters and Blisters, Kristina Bazan of Kayture, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That. The one-week global social campaign ends Thursday, March 15th.

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