Honda Ad Soundtrack Is A Mash-Up Of Recorded Car Sounds [Video]
Honda Australia's new commercial features sounds created by the car itself, showing that every part works in harmony.
Honda Australia is launching a new campaign for the 2012 Honda Civic, with music for the ads created from the sounds the vehicle makes itself. Developed by Draftfcb Melbourne, the ‘Symphony in Motion’ campaign features over 65 different car noises, including the trunk closing, the exhaust, the electric windows and the indicators. The company aims to demonstrate that every part of the car works in perfect harmony.
The campaign follows other recent examples of music composed from the sounds all around us that are familiar to the consumer and provides further inspiration. Draftfcb has created a number of TV and cinema commercials, as well as press, magazine and outdoor advertisements. Their creative director Mat Garbutt said: