Honda Ad Soundtrack Is A Mash-Up Of Recorded Car Sounds [Video]

Honda Ad Soundtrack Is A Mash-Up Of Recorded Car Sounds [Video]
Advertising

Honda Australia's new commercial features sounds created by the car itself, showing that every part works in harmony.

Emma Hutchings
  • 8 march 2012

Honda Australia is launching a new campaign for the 2012 Honda Civic, with music for the ads created from the sounds the vehicle makes itself. Developed by Draftfcb Melbourne, the ‘Symphony in Motion’ campaign features over 65 different car noises, including the trunk closing, the exhaust, the electric windows and the indicators. The company aims to demonstrate that every part of the car works in perfect harmony.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.