How Do We Create Human-Focused Brands? [PSFK NYC 2012]
The Co-Founder of La Colombe Torrefaction will talk about making brands that matter and how that was the key to building his successful coffee business.
We’re happy to have Todd Carmichael as one of the speakers at our upcoming PSFK CONFERENCE NYC 2012. On March 30th, the Co-Founder of La Colombe Torrefaction will talk about making brands that matter and how he built his successful coffee business using human-centric practices.
Why do you think La Colombe has stood out in what was already a popular market? What is it about coffee that appeals to you?
Why we stood out? Our people, us.
As for what it is about coffee that appeals to me personally, in short, there is no me without coffee. Coffee is who I am, it is my craft, hardly separable from me as a person.