menu

IKEA Sewing Kit Creates DIY Touchscreen-Compatible Gloves [Video]

IKEA Sewing Kit Creates DIY Touchscreen-Compatible Gloves [Video]
Advertising

A new product features conductive thread that could be sewn into gloves and mittens to make them smartphone/tablet friendly.

Emma Hutchings
  • 8 march 2012

IKEA recently launched an iPad version of its catalog in Norway with the help of agency SMFB, who created a fun and useful hack for the Norwegians to enable them to use touchscreen devices without removing their gloves or mittens during the freezing cold winter months.

A new IKEA product called BERÖRA (which means “to touch”) was created; a sewing kit with a special conductive thread to sew into a glove or mitten, along with a needle and some familiar IKEA-style instructions. If you sew the thread into the index finger of your gloves, you can use your tablet or other touchsceen device without having to take them off. 12,000 sewing kits were made to promote the launch and they sold out in just two weeks. Take a look at the campaign video below:

SMFB

+advertising
+Apple
+Design
+Electronics & Gadgets
+Europe
+Fashion
+ikea
+ikea products
+Product Launch
+retail
+tablets
+technology
+touchscreens

More in Fashion

Fashion

Target’s Adaptive Clothing Shifts For Kids With Disabilities

Cat & Jack brand created 40 items with special features

20 October 2017
Fashion

How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.