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Israel Bans Thin Models [Headlines]

Innovation

The country is requiring all people used in ad campaigns provide a health certificate proving they have a BMI over 18.5.

Dory Carr-Harris, PSFK
  • 26 march 2012

Israel’s Government has passed a law stipulating that all models used in ad campaigns or any form of media will have to provide no later than a three month old health record stating that they are over the malnourished BMI limit of 18.5. Further to that, the government has said that all ads that are photoshopped in anyway to make the models (male or female) look thinner must be explicitly stated. Fashion Collections

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